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Morning Consult is an American business intelligence company established in 2014. It was valued at more than one billion dollars in June 2021. The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco. Morning Consult provides global survey research tools, data services and news to organizations in business, marketing, economics, and politics.
In 2015, the company published a report on the "Shy Trump" voter in the Republican presidential primaries. The claim has since been challenged.
In February 2016, Morning Consult partnered with Vox Media to conduct polling on topical stories in politics and culture. In June 2016, Morning Consult launched the Morning Consult Brand Index in Fortune magazine's annual release of the Fortune 500 list and began polling with Bloomberg News on investor sentiment.
During the 2016 U.S. presidential election, Morning Consult and the political journalism company Politico published a weekly polling partnership on "political issues, personalities and media aspects that affect the daily debate". The polling relationship continued after the 2016 election and is released weekly in Politico Playbook.
The company's polling results for the 2016 U.S. presidential election showed a closer race than other pollsters.
Morning Consult conducts regular survey research with The New York Times.
In May 2020, Morning Consult completed a $31 million Series A funding round. The funding includes capital from James Murdoch's Lupa Systems, Advance Venture Partners and others. The funding values the company at $306 million.
In June 2021, Morning Consult raised a $60 million Series B funding round led by Advance Venture Partners with additional investors Susquehanna Growth Equity and Lupa Systems. Following this round of funding, the company is valued at over $1.01 billion.
During the 2016 presidential election, Morning Consult called the winner of the election incorrectly and predicted Hillary Clinton winning the national popular vote by 3 percent (she won by 2.1 percent). In the 2018 and 2022 US midterm elections, Morning Consult performed well below average, with larger errors than most other pollsters.
In October 2017, data from Brand Intelligence was cited in the New York Times showing changes in survey results on the NFL's brand after President Donald Trump criticized the league on Twitter.
The data is regularly referenced in the media, with past citations including Associated Press, The New York Times, The Wall Street Journal, and The Washington Post.
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